Social Media content tip #1: 8️⃣ 0️⃣ / 2️⃣ 0️⃣

Ensure that your posts follow the 80:20 rule.

❗ 8️⃣ 0️⃣ % of your content adds value.

This could mean it:

🍏 makes them feel better

🍏 helps them solve a small part of the problem

🍏 makes them think about things in a different way

🍏 teaches them something

🍏 is a relatable/shareable piece of content

🍏 lets them find out more about you as a person

❗ 2️⃣ 0️⃣ % is selling your business and what you offer, ensuring that these posts directly hit their 🤕 pain points 🤕.

🥇 For every post you put out there, ask yourself why you are doing so and what your target audience has to gain from this.

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👋🏽 Hi, I’m Marwa, your digital marketing consultant.

👉🏽 Follow me for tips to help you grow your B2C business

🍏 Bonus points if you work in the health, fitness and wellness industry.