Hyped! Health Marketing

You really need to give people a reason to leave their homes.

They are already home, it’s cosy, it’s comfortable, and perhaps they are more enticed by a home workout or a boogie in the kitchen.

So, when we decided to launch another evening for dance in (what I consider) the sleepy city of Norwich, I was worried:

My Fears

🔺 People aren’t going to want to come out to dance multiple times a week

🔺 People who are new to dancing/new to us might get confused with two nights on

The Solutions

⚪ We rebranded with clean and clear branding – Introducing ‘Agua Wednesdays’ and ‘Fuego Thursdays’

⚪ We presented the information through different mediums because people learn in different ways

• through talking to people/word of mouth
• through images with short text
• through longer captions
• via video

⚪ We provided more value than just a 1hr class. We made an evening of it. Now, it’s two performance teams you can join, a dance class and two hours of social dancing/socialising

We gave people a reason to leave their house, and we made sure all our marketing and branding was on point.

Simply put:

🍏 Value

🍏 Clarity

🍏 Branding

🍏 Multi-channel marketing

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👋🏽 Hi, I’m Marwa, your digital marketing consultant. If you need a hand with your marketing strategies, social media management, or other more niche marketing elements, drop me an email on hello@hypedhealthmarketing.com or check out our services.