If you want to get more 121 clients… do this:
1. CONTENT THAT SHOWCASES THE BENEFITS
More often than not, a future client has to be convinced to work with you (otherwise they would have signed up already).
Create a series of posts to be released weekly which each highlight a single benefit in detail.
And it’s not just saying ‘You should work with me because…’
You have to really get into the shoes of your client and figure out how it will affect their day to day life and target that in your posts.
2. CONTENT THAT SHOWCASES YOUR SKILLS
Your future clients might see the benefits of your services, but they still need a reason to pick you over the many other people offering a similar service.
Strong testimonials from a variety of people work brilliantly as proof that you are a great person to work with and that you deliver on your promises.
You can take this a step further by doing an in-depth case study that you can put as a long-format post or add to a blog/website and link to it.
3. CONTENT WHICH MAKES IT MAKE IT EASY TO CONTACT YOU
In the past, when I’ve looked for a business to work with and have had a few similar companies to pick from, the one which won out was the one which was easiest to contact.
Don’t make contacting you a chore, or multiple steps. There should be:
forms all over your website
encouragement to DM you in your posts/captions
a link in the bio/about section to a form
posts reminding people how to contact you
a Google My Business account with contact and website details
If you aren’t sure where the gaps in your marketing are, drop us a message about our Social Media Auditing Service via DM or by emailing hello@hypedhealthmarketing.com
An inexpensive way to have a professional outsider look at your social media and give you suggestions for improvement to maximise your impact. Find out more here: https://lnkd.in/eaKsBe2Q
Hyped! Health Marketing 