Norwich Latin Dance was indeed my first established business and I’ve taken it from ‘What is Bachata?’ to being one of the most popular Latin dance companies in the East of England, and the biggest Bachata company in the region, all thanks to effective and efficient marketing.
Client: Norwich Latin Dance
Objective:
The primary objective was to grow the number of casual, social dancers in Norwich who use dance as a way of getting fit, meeting new people and feeling less lonely.
The aim was to create a strong and appealing brand identity, increase social media visibility, and inspire people through content to want to learn how to dance Bachata, despite not knowing what it was.
Services provided:
- Full Branding
- Social Media Setup and Management
- Weekly Social Media Posts
- Video Creation and Editing
- Facebook and Instagram advertising
Results
- Coherent brand: A uniform high-quality brand and message which helped it stand out against the competition
- Increased visibility: Which has resulted in more new dancers each week, and as a result a snowball effect for enquiries
- Top of search results: Any similar queries and Norwich Latin Dance comes up top
- An engaged community: The consistency with social media and the extras that are given to the audience has resulted in an engaged community who trusts the company. As a result, any new products, services or workshops which are released results in immediate sales.
- Business Growth: And of course, all the above leads to business growth. With a coherent brand that people can find easily, and an engaged community that trusts the company, product and service sales have grown year-on-year.
The Receipts
Coming soon!
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Hyped! Health Marketing 